A buzzword is a word or phrase that becomes so popular over a short period of time. These words are used to impress the reader or the listener. Here is a guide to some of the most popular internet buzzwords.

You should be familiar with buzzwords, because you might hear them very often. However, many of these words will quickly go out of fashion. As an English student, you don’t necessarily have to use them in everyday speech.

Clickability

Some links on a webpage are so enticing that a user will readily click on them and go to another page. The word clickability is used to refer to those traits that make a link and a webpage interesting to the viewer.

• If you run a website, improving the clickability of your links should be your biggest concern.

Immersive experience

An immersive experience is an inviting online experience. Visually appealing websites that also contain great video and audio files provide an immersive experience to visitors.

• We are redesigning our website with the objective of providing the ultimate immersive experience to our visitors.

• Engagement

The measure of a website’s ability to retain the attention of the user

If engagement is low, visitors will immediately leave a website.

Viral

If an online video or an article goes viral, it becomes very popular very quickly.

Curator

A curator is a person who helps people find things online through recommendations on social media networks like Twitter and Facebook.

Native advertising

This expression is used to refer to online advertising that looks like it belongs to the content on the webpage.

Infographic

An infographic is a graphic image that provides a great deal of information.